Podcast Production

Companies use branded podcasts to help grow business and stay top of mind while informing and entertaining their audience.

check out the process

There are a variety of components that make a successful branded podcast campaign. The podcast needs to be created with valuable insight, brandable content for distribution, and an asset publishing strategy to maximize the reach of the campaign.

Pre Production

Initial Prep, Research and Planning

Create podcast theme and branding. Research topics and prepare questions. Organize guest and recording logistics.

Production

Recording, Logistics, and Execution

Record all podcast episodes with software that prepares for post production editing and distribution.

Post Production

Professional Outputs Seen by the Audience

Edit podcast and create engaging and entertaining clips to be used for promotion.

3 stages of production

Visuals

Create video clips, infographics and images to promote podcast

Distribution

Create show notes and distribute episode on popular podcast channels

Amplification

Create and post visuals on social media platforms (i.e. LinkedIn / Twitter)

Analytics

Set metrics and provide feedback and stats on growth and engagement

Content Creation, Distribution and Analytics

Partnerships

Podcasts provide another "value add" for your partners and customers

Recruitment

Podcasts showcase a variety of unique features of a company which draws in talent

Podcast Benefits

Revenue

Sponsorship opportunities where companies pay for ads or co-branding

Collaboration

Opportunity for various internal teams to collab on a valuable and fun project

Full Service Podcast example

Your podcast isn't complete without a full suite of assets to use when you are promoting and sharing the knowledgable information from each episode.

Podcast Assets

On brand Motion Graphic Intros, Host Title Cards, Guest Title Cards and supporting assets that will be used on all materials relating to the podcast.

Podcast video trailers and clips

On brand Motion Graphic Intros, Host Title Cards, Guest Title Cards and supporting assets that will be used on all materials relating to the podcast.

impactful video accompaniment

Turn your most important messages from each episode and the most viewed episodes into videos.

Additional Podcast assets

Video Podcasts

Video podcasts are an essential upgrade when you are working on a podcast series. Being able to capture impactful moments from the podcast will entice your audience to want to listen to the full episode.

Social Media Posts

Each 30 minute podcast episode can create 30 social posts for your team.

Social Media Carousels

Countdowns, top 10s and other highlights from the podcast can be turned into slideshows to be used on all platforms.

Podcast Episode Feeds

The Public Key podcast has been featured as a Top 125 podcast in the Technology category in USA and the UK and Top 25 Podcast in many regions including UAE, Africa and Europe